Set the Direction for Value Creation & Transformation

Businesses need to be clear on their strategy for where to play and how to win in a world of disruptive new business models, emerging ecosystems and sky high customer expectations; only then can they shape an operating model and design a coherent transformation journey.

What should you be thinking about now?

  • How can we develop new revenue streams? Or identify new growth areas?
  • How do we develop a strategy when there's so much uncertainty?
  • How do we differentiate ourselves in our chosen markets?
  • How does our operating model need to change to deliver on our strategy?

Strategic Choices


Digital has catalysed disruptive and complex forces; threats and opportunities across industries.

In a world of new business models, massive amounts of data, emerging ecosystems and sky-high customer expectations businesses need to be clear on where to play and how to win.

Only by aligning a portfolio of investments to deliberate strategic choices can businesses realise their vision, drive growth and generate commercial returns.

And as markets continue to evolve, leading businesses are adapting the way they anticipate market changes, shape strategic choices and respond in light of uncertainty.

How we support clients

With our Twelve Shifts of Digital and other proprietary assets, we help businesses make strategic choices and develop compelling strategies to respond and thrive in the face of uncertainty and disruption.

We bring deep industry expertise, leading digital strategists and a commitment to pragmatism, collaboration and business value. And critically, we bring a depth of delivery experience to help translate strategy into action.

Operating Model Alignment


A strong target Digital Operating Model brings a strategy to life. It provides clarity as to what the future organisation will look like through a range of lenses.

To unlock true value, it should pragmatically address the most fundamental first order questions.

Interim states shine a light on the journey ahead with clear priorities and a ‘golden thread’ back to strategic objectives.

How we support clients

Architecting a target operating model demands deep industry and functional expertise; but it can’t be done in isolation.

Leveraging our Digital Operating Model accelerators, we work with our clients to identify and resolve their most complex design challenges, bring the future of their business to life and provide a coherent blueprint for transformation.

Transformation Design


Transformation is hard and there is no ‘one-size-fits-all’ approach; the journey for a single product organisation in a less-regulated sector will be different to one with a portfolio of regulated products across geographies.

A small highly skilled team can coach leadership and carefully orchestrate significant change and realise sustainable benefits.

How we support clients

Our Digital Transformation Toolkit codifies our experiences and accelerates mobilisation; but this is just the beginning of what is a complex change journey.

We help our clients lead successful digital transformations.

We help them resolve their toughest constraints, leap frog steps on the journey, challenge the status quo, optimise investments and establish the right delivery approaches.

We coach and co-create alongside our clients, partnering to build sustainable capability and navigate a constantly changing landscape.

If you have any questions or would like to discuss further, please reach out to:

Robert Ward

Ben Morgan